Frank L. “Duke” Yetter, CEO & President

Over the years, DUKE YETTER’s successful investments and company leadership speak for themselves in defining his contributions to the healthcare community and the patients it serves. He thrives on innovation – bringing technology to life by creating things that get used every day and make people’s lives safer, simpler, and in the end make a difference in patient outcomes. With a passion for motivating his employees, he transforms boredom to excitement and then shares the rewards of success with them. Duke easily attracts investors because of their trust in him, his track record, and his integrity.

Currently, as CEO & President of RNA Holdings, LLC and its pioneering subsidiary, Mobile MedSoft, Duke has transformed the company from not just a pharmacy management software developer but also to a total electronic health records solution provider. Based on a groundbreaking technology configuration, he has led the company in creating a mobile integrated patient care coordination system. This system allows caregivers, patients, and patients’ families real-time access to all of the patient’s health-related data on an affordable, scalable platform with state-of-the-art analytics.

Previously, Duke developed a portfolio of healthcare companies in which he was a key investor and Board member. These companies included startups, turnarounds, and acquisitions, most which were restructured to achieve market share and profitability. As a strategist and innovator, Duke was instrumental in transforming these ventures, often leading them into entirely new business models. The portfolio included Community Rehab, which was later acquired by Horizon Healthcare Corporation, the first acquisition of a therapy rehabilitation provider by one of the largest nursing home operators in the U.S. Duke began his career in the U.S. Air Force Strategic Air Command and then moved into technology management with electronics companies including Advanced Cash Register, Lundy Electronics, and Sharp Electronics.

One of Duke’s companies, Community Rehabilitation, was featured in the Dallas Ft. Worth Business Journal as the 2nd fastest growing company in the DFW Metroplex. Beyond his business achievements, Duke is a former President of the DFW Senior Olympics and a former member of the AMA’s Presidents Association. He holds two patents related to a mobile integrated patient care system. Duke is also a private collector of fine art focusing on 19th and 20th century Western art.



Naeem Malik, Vice President of R&D, Engineering

Naeem Photo Naeem Malik has master degrees in Physics and Computer Science with 25 years of experience related to all aspects of software development.

In last 20 years he has contributed immensely in RNA Holdings, LLC success and has helped position Mobile MedSoft to compete in very challenging and demanding healthcare software markets.  He directs and implements Mobile MedSofts Research and Development planning, policies, objectives, initiatives, resource allocation, and budgeting, and as needed assists in programming.

He also ensures that research and development activities are consistent with maintaining the organization’s competitive position in the market with keeping profitability in mind. Naeem has a deep passion for making projects happen.   He thrives in and creates a fast pace environment around him with his global reach to get the projects done in a timely manner.  He always finds a successful way to complete the mission.



Steve Rhoades, Vice President of Retail Systems

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Steve Rhoades has been developing software applications for the pharmacy industry for 33+ years.  He previously was employed for pharmacy system vendors in Tennessee and North Carolina before joining the company is 1987.

He has spent extensive time working with and in pharmacies and knows first hand the problems and opportunities that today’s pharmacies face.  He has been involved in analysis, design, implementation, training and support.

Steve has also worked with a number of wholesalers and state boards of pharmacy on a
number of pilot projects.







Bonnie Lawhorn, Director of Sales for Long Term Care

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Bonnie Lawhorn has been with company for over 24 years.

She has performed duties from providing customer support, sales support, go live installations, quality assurance testing of all products.

Bonnie is one the key foundations of our company and like all our contributing employees she is willing to tackle any task given to her. She definitely has the customers best interest in mind.



Joe Novak, General Counsel & Director of Human Resources

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Joe Novak is the company’s General Counsel and Director of Human Resources.  Although he is a relatively new addition to the Mobile MedSoft team, he has been working in and around technology for most of his career, working for organizations as diverse as Ernst & Young, Pricewaterhouse Coopers, a major international financial services organization, and a mid-sized software publisher.

Joe works closely with the Sales, R&D, and Accounting departments to ensure that all of our prospective customers’ needs are being met.

In addition to earning a law degree from SMU’s Dedman School of Law, Joe also holds an MBA from Penn State University. In his free time, Joe enjoys cooking, swimming, and reading.